eMarketing Matador is the online presence of Keith Hagen, Principal Internet Strategist with Brotaich , who solves problems and creates success for businesses online through a “quirky” mix of Marketing, System Building, Online Technology, Analytics and Usability.
Internet Strategist tend to be “high-end” in the Internet marketing world. Most Internet Strategist work for massive companies like Microsoft, research companies like Forrester or high end agencies, perhaps their own. This means most businesses with a niche or local focus, “go it alone” with online business strategy. Instead, most turn to resources that can build websites, but not identify online opportunities for a business and build Internet marketing strategies around and into the businesses web presence.
Internet strategy consulting tends to initiate projects , architect complete solutions and road maps, work with resources to implement the business’ vision, and oversee the complete strategy, coming in at designated “check-points”. Internet strategists are also needed on an on-going basis as the business needs next steps to take things to the next level. Often this involves just sitting in meetings and brainstorming as an Internet business expert and advising on what the company needs to get there.
My personal trainer does the exact same thing , just for the body. Funny enough, most people in the gym don’t work out right, but work hard in the wrong way until they give up due to not seeing results.
Over the years I have had to turn down “Little Guy” work or redirect it to non-Strategist because the companies simply could not afford my time. I subsequently saw many of these businesses mis-managed and under served on the strategy side, resulting in the wasting of their time and money, as well as the development of poor relationships with the web professionals they engaged into their project with. In the end, it was not having the right start, or if they did get the right start, not knowing what the next steps were and how to implement them.
Why I Started This Site
Knowing the “Little Guys” can’t afford someone like me is the motivation for starting this site. Small Business owners have the Intention to build their business. I am determined to provide the right information as to where they need put their Attention with regards to Internet Marketing. If you don’t know what will have the biggest impact, you are blind in using the Internet to build your business.
I am also aware that there is a lot of poor advice online , and I determined to deliver quality advice to small business, advice that will have an impact. I will not talk about trendy, “hot” Internet Marketing topics like how to leverage Twitter, unless it offers real value, and I can show exactly how it can be done. The topics I cover will have an impact on a small business’ Internet Marketing efforts. I also won’t drip out posts with bits and pieces of information. I will cover a topic as well as possible, even if it means making just one post a week.
I want to this site to deliver long-term real value through sharing the best internet marketing strategies with local, niche and small businesses. That’s half the job being an Internet Strategist, keeping businesses focused on what works.
Cutting the Bull
After thinking and researching for a while I realized that the 1st thing I had to do is cut through the bucket loads of false and misleading information out there trying to pass itself off as ‘Small Business Marketing Advice’ in order to make a quick buck. There is so much bad information that unless you are an Internet Marketer, finding something honest and valuable is very difficult.
The eMarketing Search Engine
I assembled the best, most innovative, open and valid Internet marketing resources into one place , a custom search engine I call eMarketing Matador cause it really “kills the bull” of searching the major search engines and gives the best and most trusted results available for Internet marketing. Now the “bull” gone, leaving only the sites that Internet marketing professional use, admire and value.
My hope is niche, Local and small business owners will come to this site, find the answers they need from reliable Internet marketing resources and take that knowledge and thrive with their endeavors.
eMarketing Matador is what “The Little Guys” deserve when they take their time to search for Internet marketing solutions. I really hope this helps.
By the way, I use the pen name of “Mat”, which is short for eMarketing Matador, however, my name is actually Keith. Call me what you like, I will always do my best to answer back either way.
Keith Hagen
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