It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

Continue reading " The Biggest Little Change I Ever Made "

Take This “Internet Sales” Test For Your Site
Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant?
When was the last time you thought [...]

Continue reading " Websites are Sales, not Marketing "

80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.

Continue reading " Website Optimization Comes 1st "

Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Internet Strategy Firm, and organizes the most common and potent Internet marketing components that make up a good Internet business strategy.
This Internet Strategy checklist has been organized in the order of the most benefitial components [...]

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Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.

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Discover how to write web copy that works. Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read. If you write to have your copy scanned, then you are writing good web copy!

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I know a way to increase your business through eMail. It is not the “trendy” way like social media, or the best known way like SEO. But strategically (I am an Internet Strategist after all), it is the most effective over the long run.

Continue reading " Nurturing Business with eMail "

For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for.

Continue reading " Website Architecture Strategy "

A lot of people do not understand Internet marketing fundamentals . So, for the local, niche and small business people reading this blog, I think it is vitally important to cover the fundamentals around internet business strategy and make sure they are understood and valued, as successful internet marketing strategies will not happen if each Pillar is not given its due attention.

Continue reading " 4 Internet Marketing Success Pillars "

Learn how Local Search Keywords, Meta Tags, Copy Writing and Incoming Links all combine to give you the results you your local website need to be found locally.

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