Well, I have not blogged for a while! Years ago I shifted from Internet Strategy over to Conversion Rate Optimization (CRO). When that happened I stopped blogging from a simple lack of time. Flash forward a few years and now I sit in the offices of my growing company and now, have a new blog, [...]
Continue reading " Sneak Peak at WebRoast.tv – My New Blog "
An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads.
It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.
Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant? When was the last time [...]
80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.
Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Conversion Rate Optimization Company, and organizes the most common and potent Internet marketing components that make up a good Internet business strategy. This Internet Strategy checklist has been organized in the order of the most [...]
Discover the best way to get quality web development.
Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.
Discover how to write web copy that works. Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read. If you write to have your copy scanned, then you are writing good web copy!
I know a way to increase your business through eMail. It is not the “trendy” way like social media, or the best known way like SEO. But strategically (I am an Internet Strategist after all), it is the most effective over the long run.
