What to Test on Non-Landing Pages – with Lance Loveday from Closed Loop Marketing Blog by Lance Loveday Landing Page Rehab [Infographic] – Guest Post on SEOmoz from unbounce by Oli Gardner Oli nails it again! Amanda Simmons, 5 Tips To Improve Conversion On B2B Landing Pages, Search Engine Land, 30 June 2010. Tips include [...]

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The Ultimate Guide To A/B Testing By Paras Chopra Damm!  This is a gift to the new Conversion Specialist.  Enjoy! Can You Pass this Short Quiz on Being Persuasive? By Web Marketing Today In this article conversion expert Todd Follansbee provides a 5-question quick quiz to see how well you understand key persuasion principles. Then [...]

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Here are the Conversion Optimization Posts I found most valuable last month.

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An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads.

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It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

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Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant? When was the last time [...]

Continue reading " Websites are Sales, not Marketing "

80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.

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Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Internet Strategy Firm, and organizes the most common and potent Internet marketing components that make up a good Internet business strategy. This Internet Strategy checklist has been organized in the order of the most benefitial [...]

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Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.

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Discover how to write web copy that works. Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read. If you write to have your copy scanned, then you are writing good web copy!

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