Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Conversion Rate Optimization Company, and organizes the most common and potent Internet marketing components that make up a good Internet business strategy.
This Internet Strategy checklist has been organized in the order of the most benefitial components to the the least (generally, and in our experience). There is A LOT behind this simple checklist, but just using it as an exercise to go through what a company could do for Internet Marketing is extremely valuable.
Later this can be transformed into a phased roadmap as well, as it has all the components that is in your typical roadmap as well, and makes sure something that needs to happen in a phase get covered while developing the roadmap / strategy.
- Data
- Listening
- Feedback
- Analytics
- Web
- Chat
- Phone
- Demographic
- Social
- CRM
- Chat
- CRM Integration
- Leads
- Life Cycle
- Soft
- Hard
- Incoming Process
- Accelerators
- Stay in Touch Nurturing
- Search
- SEO In-Site
- Link Building
- Paid
- Local
- Verticle
- Online Advertising
- Banner
- Contextual
- Social
- Press Releases
- Events
- Publishing
- Articles
- Blog
- Video
- Social Media
- Book marking
- Group Interactions (Forums)
- Niche Verticle.
- Aggregation.
- Answers (i.e. Yahoo! Answers).
- eCommerce
- Drop Cart
- Affiliate
7 Comments Received
March 9th, 2010 @5:46 pm
I found this information to help me alot as I map out my SEO needs.. thnxs!
January 13th, 2011 @11:00 am
This is an absolutely must-read for everybody interested in Internet marketing. It’s really detailed and comprehensive
February 7th, 2011 @6:05 am
Perfect! This is a concise, without being overly wordy, communication on a sound internet strategy. May I also add that the internet marketing strategy should form part of the entire company marketing, sales and service strategy. It must also be measurable and not be a stand alone method of gaining market share. I am worried that some small to medium companies have lost sight of the whole of business approach.
June 6th, 2011 @1:08 am
Looks like you’ve done a clear and concise job of covering everything but the kitchen sink! Seriously though, this is an excellent list for anyone to use as a cross-reference and make sure they are missing any steps in their strategy planning. While all the points here might not be applicable to some websites out there this list is one of the most comprehensive I’ve seen.
October 19th, 2011 @11:32 pm
Now in 2011, the importance of social media has skyrocketed. Though site optimisation is still the most important, twitter and facebook has now changed how websites advertise themselves. Properly using social media websites is now a part of many SEO trainings.
October 22nd, 2011 @8:02 pm
Yes, but there is a lot more that SEO, in fact, without any SEO efforts you could be #1 for a competitive keyword based on incoming links (due to it being a great site, not SEO).
November 16th, 2011 @5:47 am
This is really detailed websige strategy building guide ideal for everybody interested in Internet marketing. Thanks!
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