Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Internet Strategy Firm, and organizes the most common and potent Internet marketing components that make up a good Internet business strategy.

This Internet Strategy checklist has been organized in the order of the most benefitial components to the  the least (generally, and in our experience).  There is A LOT behind this simple checklist, but just using it as an exercise to go through what a company could do for Internet Marketing is extremely valuable.

Later this can be transformed into a phased roadmap as well, as it has all the components that is in your typical roadmap as well, and makes sure something that needs to happen in a phase get covered while developing the roadmap / strategy.

• Website Optimization
  • Website Conversion
    
  • Landing Pages
  • User Testing

• Data
• Listening
  • Feedback
  • Analytics
    • Web
    • Chat
    • Phone
    • Demographic
    • Social
    • CRM
• Email
• Chat
  • CRM Integration
• Leads
  • Life Cycle
  • Soft
  • Hard
  • Incoming Process
  • Accelerators
  • Stay in Touch Nurturing

• Search
  • SEO In-Site
  • Link Building
  • Paid
  • Local
  • Verticle
• Online Advertising
  • Banner
  • Contextual
  • Social
• Press Releases
• Events
• Publishing
  • Articles
  • Blog
• Video
• Social Media
  • Facebook
  • Book marking
  • Group Interactions (Forums)
  • Twitter
  • LinkedIn
  • Niche Verticle.
  • Aggregation.
  • Answers (i.e. Yahoo! Answers).

• eCommerce
  • Drop Cart
  • Affiliate