Cause People Under 40 Don’t Use the Yellow Pages Book Anymore.
With most local business searches happening online through local search engines and local search directories, local search marketing and local search advertising are more important than ever. A huge part of local search optimization is the local search directory. There are now dozens of places online to find local businesses, so knowing the best local directories for local search and how to submit to and get listed with all of these local search engines and directories is extremely important to today’s local business.
The Local Search Engines, Directories & Data Sources below are listed in order of importance to a local business, and it is critical to be in as many of them as possible , especially those ranked near the top. That’s why the list below was compiled.
Losing Business? Perfect Example
I was doing some research on Twitter.com , a place where people give short updates of what they are doing etc, and I came across this perfect example of a local business losing business because they were not listed well locally.

In this case, a local franchise of Kona Grill lost business because this person could not find its location via MapQuest.com or her GPS unit. From reading this article, you’ll learn how this incident could have been avoided.
Where to Start Listing Locally
Submitting to all these directories will take about 13 hours, which is a lot of time! Even worse, its tedious.
So start with Universal Business Listing (UBL). I don’t mean this to be a review of Universal Business Listing, but they are the "big one". They feed listings to almost everyone else online, as you can see in the Notes area of the table below. Plus they also get you in 411 and GPS directories. The cost is nominal at $30, and included in that is the cost of listing with other paid directories like the Yellow Pages, Super Pages, Dex. You also don’t have to wait 4-6 months to get into InfoUSA which is all important online and off. Do the math and you’ll realize that its well worth it, plus , it gives you one place to make updates with in the future, not 26.
After submitting to UBL, hit at least the top 5 local search directories not covered by UBL. Do the rest too, but you’ll be leaving a lot "on the table" if you don’t hit at least those top 5).
Get Listed With These Local Search Engines, Directories and Providers
Rank |
Local Directory |
Cost |
Notes |
| 1 | Google Maps | Free | UBL Covered |
| 2 | Yahoo! Local | Free | UBL Covered |
| 3 | Microsoft Live | Free | UBL Covered |
| 4 | Canoe (Canada) | Paid | Fed by InfoCanada – UBL Covered |
| 5 | Yellow Pages | Paid | Feeds MapQuest & Others – UBL Covered |
| 6 | AOL Local Search | Free | UBL Covered |
| 7 | AskCity | Free | UBL Covered |
| 8 | SuperPages | Paid | Feeds 411.com, WhitePages.com & Others- UBL Covered |
| 9 | MapQuest | Free | Feed by InfoUSA. Getting more Local – UBL Covered |
| 10 | Yelp | Free | Getting more popular – Feeds Yelp.ca – UBL Covered |
| 11 | Citysearch | Free | Can’t submit, but can review – UBL Covered |
| 12 | Local.com | Free | |
| 13 | Dex | Paid | includes DexKnows.com – UBL Covered |
| 14 | ZoomInfo | Free | |
| 15 | InfoSpace | Free | Getting less popular – UBL Covered |
| 16 | MatchPoint.com | Free | Now Allows You to “Claim” Your Business. |
| 17 | Insiderpages.com | Free | UBL Covered |
| 18 | GetFave.com | Free | Getting more popular. |
| 19 | YellowBot | Free | Feeds WebLocal.ca in Canada. |
| 20 | Merchant Circle | Free | Fed By YP. Getting more Popular – UBL Covered |
| 21 | Hot Frog | Free | Getting more Popular |
| 22 | Kudzu | Free | UBL Covered |
| 23 | MacRAE’S BLUE BOOK | Free | Industrial Only. Feeds YellowPages.com |
| 24 | Best of the Web | Free | |
| 25 | Magic Yellow Pages | Free | Less Popular than in the past. See Review . |
| 26 | Citysquares.com | Free | |
| 27 | Judy’s Book | Free | UBL Covered |
| 28 | MojoPages | Free | UBL Covered |
| 29 | GenieKnows | Free | New as of March ‘09 |
| 30 | Tyloon | Free | |
| 31 | tupalo.com | Free | |
| 32 | Discover Our Town | Free | |
| 33 | Open List | Free | Getting less popular |
| 34 | USCity.net | Free | Getting less popular |
| 35 | Yellow Page City | Paid | Fed By YP – UBL Covered |
| 36 | MetroBot | Free | |
| 37 | TrueLocal | Free | UBL Covered |
| 38 | Go Toll Free | Free | List your business 1800 # online. |
Data Suppliers |
|||
| 1 | Universal Business Listing | Paid | Worth every penny considering reach & time saved. |
| 2 | Info USA | Paid | Feeds Web, GPS & 411 as well as InfoCanada – UBL Covered & Faster. |
| 3 | iBegin.com | Free | UBL Covered |
| 4 | The Local Data Company (U.K.) | Free | Feeds Big Search Engines in UK. |
| 5 | Localeze | Free | Feeds "Big 3" & Yellow Pages as well as click2connect.com and others – UBL Covered |
The above list was compiled by using a formula based on the popularity of the Local Search Engine/Directory, its recent increase or decrease of popularity, the significance of the sites it "feeds" and where it get "fed" its information from.
The Importance of Online Local Listings
Besides the fact that over 75% of searches for information on local businesses &services occur online, there are other compelling reasons to get listed on as many Local Search Directories as possible:
User experience – People tend to start with a general search online, then go from there. Eventually they locate the information they need, and if they have a good experience, will seek out that information resource (site) again. What this means for local business searches online is someone who searches for "Ice Cream" with a Zip Code, will end up a map of results from the search engine (why you need to be in Google, Yahoo and others) as well as results from local search directory sites like Merchant Circle, City Search and others (see the list above). If a user knows where they want to go already, they will use the map feature, if they are looking for reviews and opinions from others,they will go local search directory instead.
This is the current user experience today. It is not flipping through the Yellow Pages. Yes, the fingers are still doing the walking, only now its more like a tap dance on the keyboard, so you need to be part of it.
Reach – From the above ice cream example, you can see the reach you get from being listed. But data collected and managed online now goes a lot further. Not only is mobile local search picking up steam with the iPhone and similiar devices, but I often find places with my GPS while driving as well. (Gas, Food, Florists, Coffee Houses). Being online as well as on everyone’s GPS is pricless. Its being right where people are already looking.
Ranking – The better your search ranking with search engines like Google, the more often your site will be found, bottom line. When you are listed oline, you have a web reference to your site. The more references that are relevant the better. The more popular the site referencing you, the better. Listing with Local Search Directories provides you a way get popular and relevant sites linking to yours. Things are never really this simple, but you get the point, these links have value to your site ranking, and therefore to your business.
Writing for Local Search Engines & Directories
Steven Brier over at Local Internet USA brought up a good point to me recently, in that the focus on submitting to Local Search Engines and Directories is not so much about the time it takes to submit to them all, but rather the work it takes identify your keywords and create some compelling and attractive copy that will draw your target audience in from these local search engines and directories. This obviously comes from a professional who see the results of well thought out copy.
Before submitting to search directories, your website should be optimized with your keywords. You’ll want to make sure these make it into your listing copy where appropriate. Here is more information on Local SEO for your website .
Note: This list does not cover local niches. If you are a restaurant for example, you will want to list with local directory sites like UrbanSpoon for instance. If there are niche directories with local listings, get in them as well! I’d put such a directory near the top of my list.
Now that we’ve discussed how to do SEO properly and how to get listed locally everywhere online, I’ll put some time into local online advertising (and not the useless opportunities you’ve been approached with by some sales guy).


91 Comments Received
February 26th, 2009 @11:43 pm
Hi Keith,
This is a very cool resource. I will see if I can get our http://www.V-Local.com directory included here.
All The Best!
Steve
February 27th, 2009 @7:34 pm
Hello Steve,
We did look at your Local directory, but we don’t recommend to our clients yet, as your site appears to focus on the Twin Cities. For the cost, it may be worth someone listing in the Minnesota, but the value ($150/year) is hard to justify to our clients outside that area.
February 28th, 2009 @6:18 pm
Thanks for including us Mat – but we are really a provider, not a local directory: http://source.ibegin.com/
February 28th, 2009 @7:50 pm
Thanks for catching that AhmedF. We’ve corrected that.
March 1st, 2009 @11:14 am
Hey Mat,
Nice concise resource! Obviously this list is skewed for U.S. business listings. (except for canoe of course)
There are a number of other very important Local Search Engines & Providers germane to the Canadian market.
My question is: to your knowledge, for Canadian business listings, is it possible to list directly with InfoCanada.ca or should that Canadian business list with InfoUSA.com ?
I ask because at the moment, it does not look like UBL submits directly to InfoCanada – that eventual listing may get taken care of by a submission to InfoUSA. And if not, that Canadian business should be going direct to InfoCanada
Any thoughts or comments would be interesting!
Cheers
–Wilf
March 1st, 2009 @11:23 am
Mat,
Great resource you’ve put together, we’ve just signed up to do a pilot with UBL. I was skeptical until an old friend took over as President and now we’re going to give it a try.
Followed you over from Jeremy’s post on HuoMah.com.
Cheers,
Will
March 1st, 2009 @3:04 pm
Hello Wilf,
Yes, InfoCanada.com is a bit of mystery. I’m from Nova Scotia myself, but have been “over seas” in the USA for almost 10 years now, so I am a bit out of touch. I assume they get this from the big phone companies like Bell & MT&T, but after an hour of research, I still don’t have an answer. I have an email into them, so I will update my post when I hear back. If anyone else knows, please chime in.
March 1st, 2009 @6:28 pm
…. I thought that I would also chime in on your comments concerning “The Importance of Online Local Listings”
It’s critical to point out that with Gmaps in particular, a business should claim it’s listing because if they don’t it can be – and probably will be – hijacked at some point.
I just read an interesting post on another blog where a mom and pop local business had it’s Gmap listing go awry until they actually claimed and verified their listing.
Some better perspective on this reality at: http://blumenthals.com/blog/2009/02/25/google-maps-vs-locksmiths-spammers-spammers-winning/comment-page-1/#comment-335329
Sorry about the ugly url
but the post by Mike Blumenthal is a great read!
Cheers
–Wilf
March 1st, 2009 @7:29 pm
Thanks for bringing that up Wilf. Scary, and good reason to get listed on GMaps indeed! I have no doubts that Google will catch this loophole soon. Black Hat never lasts long, especially if it costs Google money.
March 2nd, 2009 @4:58 am
Hi Matt,
We started as a local Minneapolis directory, (TCBusiness.org_. We are now expanding internationally as V-Local.com. We will be providing service for clients in a 50 states Canada, and the UK. Then we plan to expand to other countries.
Thanks!
Steve
March 2nd, 2009 @1:58 pm
Hello Wilf,
The people from InfoCanada got back to me and it appears to get into InfoCanada source data, you would submit your information to InfoUSA.com who supplies InfoCanada with their data. Hope that helps all my compatriots up there.
March 2nd, 2009 @4:06 pm
Hey Mat,
That’s pretty much what I expected. Thanks for verifying. You saved me an email
Love the logo btw – and a nice read on crowd sourcing.
Cheers
–Wilf
March 2nd, 2009 @7:23 pm
Hi Mat,
What about Acxiom as a data provider? How do they compare to InfoUSA, Localeze, etc.?
Thanks,
Rob
March 2nd, 2009 @9:46 pm
Hello Rob,
We don’t recommend Acxiom at this point, as we’re not aware of any serious impact they have on getting customers “in the door” for local business. We might be wrong of course, but InfoUSA and Localeze both provide local data to online while Acxiom appear to take the “old phone book”, aggregate the data and resell it. We do know Acxiom does supply ContractorGuide.com and a few other niche local directories with data, but we are not listing the Niche verticals since they are just that, niche (perhaps a future post on local niche directories).
If anyone knows of Acxiom and its power to drive local business via online use of its data, please correct me.
March 2nd, 2009 @10:31 pm
Hey Rob,
As Internet Marketers, we don’t consume that kind of data. We tend to build email lists etc. Getting in that data is paramount for our clients, but using it is not something we are much interest in, like a traditional marketer would be, using the data for direct mail. cold calling etc. Sorry.
March 9th, 2009 @6:39 am
Mat, thanks for including GetFave.com. One of our big differentiators is that we don’t force you to compete with reviews…we have all seen the allegations against Yelp out this morning. We allow you, and not your reviewers and competitors, to control your own listing and create the message you want to deliver.
March 9th, 2009 @9:16 am
I had to laugh out loud at the title, “Cause People Under 40 Don’t Use the Yellow Pages Book Anymore”. Being someone slightly over 40, I still use the Yellow Pages; they make for a nice doorstop. Other than that, I really don’t know of anyone that still uses the paper version of the Yellow pages. More and more of our clients are asking for ways to reach this under 40 demographic on a local level, and local search is the only way to go. We have seen tremendous success and I was excited to see this comprehensive list so we can share these with our clients. Nice job!
March 9th, 2009 @9:21 am
Hey Patty,
I’m actually a fan of the print yellow pages in some ways. No one can refut their power in reaching an older demographic locally (they still account for over 30% of local search, the equivalent of the major search engines!) I always recommend a local business be in there, especially if they target “mature” customers. I just wanted to say that, as I’m not anti-paper or what-not
March 10th, 2009 @5:35 am
Hi Matt…
Good post here. I can’t stress the importance of what you are saying here enough. We get customers every day that have a large local presence, but no local Internet search presence. It’s true, the days of yellow pages are ending. The Internet is the new yellow pages (as we always knew it would be).
In addition to the directory listing, we’d also recommend SEO for local search terms. These are long-tail terms with a local city in the name. We’ve found they are much less competitive than their short-tail brothers because the national players often overlook them. These have given our local business SEO clients a nice boost in customer traffic from the Internet.
March 10th, 2009 @8:55 am
hi Matt
would you mind adding our local search directory click2connect.com to your list. We use localeze data.
We are in beta phase right now and will soon be releasing our social networking interface for local search.
We see local search as primarily a social application.
March 10th, 2009 @11:57 am
Adam,
You are so right about Local SEO. I’ll be writing a post on this in the future as well. Thank you for bringing it up here.
March 10th, 2009 @12:17 pm
traderruss,
Thanks for letting me know about your local search engine and directory. The purpose of the post is to break down all the local search engines, directories and data providers that a local business needs to submit to. I know the list is a little “Murky” when it comes to the Yellow Pages sites, as they all go to the same place. I will have to resolve that in the future I guess.
Since your site does not accept submissions of local businesses to get into your site, I don’t want to lead people looking to do that there, however, I think it is important that readers know about your site as an example of why they need to submit to Localeze, or for that matter Universal Business Listing which includes Localeze. Knowing how to “get into” your results needs to be spelled out, so I am more than happy do that.
March 13th, 2009 @12:01 am
It looks to me like you can’t use the InfoUSA website to add a Canadian business. The submission form does not give options to select provinces.
Not to mention how difficult it was to even find how to add a listing in the first place. Someone needs a SERIOUS usability overhaul on their website(s).
Canoe.ca is also fed by the infoCANADA data.
YellowBot has a Canadian version too at WebLocal.ca and there is a Yelp.ca too.
March 13th, 2009 @5:01 pm
Thanks Steve!
I have thought about taking down the Canada info and just having the US, as it has been difficult to get info about Canadian listings (and we don’t have any Canadian clients). But, with the help of Canadians, I think we can include it and get it right.
InfoCanada has told me Canadians can go submit their business to ContentFeedback@infoUSA.com, but I wonder.
Did you try Universal Business Listing? They “Feed” infoUSA.com and bet they handle Canada. It would be interesting to see if they cover InfoCanada as well. I’ll do some asking of the people I know there.
March 23rd, 2009 @8:48 am
Great listing. I’m searching around for advice or experience in the area of local search and SEO. This looks like a good place to hang out.
March 23rd, 2009 @12:40 pm
Thanks Intermediate! We like to think we know it all (ok, someone here in particular). It’ll just take some more time to download our minds into more posts.
March 23rd, 2009 @1:04 pm
A couple of notes.
First, line 23 BOTW (Best of the web) has a free local directory that you can submit to.
http://local.botw.org/
Next, I would like to suggest that your reconsider including MagicYellow.com on this list. I’ve found their sales practices to be deceptive and I’m concerned some small business owners (who perhaps don’t understand these things as well as they should) will get taken advantage of.
http://sporkmarketing.com/blog/149/magicyellow-com-deceptive-misleading-sales-practice/
Great theme by the way – excellent designer.
March 23rd, 2009 @4:17 pm
Hey Jason,
You are right, BOTW does have standard free listings. I will change that.
That is a great article. I am going to link to it as well, right beside Magic Yellow’s listing. With the traffic they get, they do belong there, but you are right, small business need to be told that they may be getting a call for an offer that might not be the best money spent in their advertising budget.
March 25th, 2009 @9:09 pm
Thank you for coming by and letting me know about this excellent list. I added links to it from several posts about Local Search and just shared it at Twitter, cliKball and FriendFeed so others can use it.
We just published a TwtPoll asking our readers and Twitter followers which directories they prefer to use. Perhaps you would like to participate and check out the results. I used that link as the URL for this comment to make it easy to locate.
March 26th, 2009 @11:45 am
Excellent Poll! Its at http://www.growmap.com/local-search-poll/. I use Google Maps and am very happy with it for personal use. By the way, your site is awesome. I will be moving away from local for a while in this blog and hope readers wanting more will head over to your blog. Its the best Local Search Marketing Blog on the planet right now.
March 28th, 2009 @7:13 am
Thanks for the list of local searches and for the idea of using them. Of course, we are not losing the business, but it may help our clients easier find our business.
We are now working on improving of our ranking and visibility in local searches.
Once again, thanks.
March 30th, 2009 @12:55 pm
Nice comprehensive list! Just added a link to it from our online directories guide at http://www.ecoyp.com/directories/
March 30th, 2009 @1:03 pm
Thank You Eco Yellow Pages. I think your site is awesome and really needed.
April 2nd, 2009 @8:47 am
Just wanted to clarify a comment above. Acxiom provides data to white pages and credit card companies. Have you ever paid with a credit card and then had to enter your zip code? Well this is done to verify you know what zip code your credit card is registered. Acxion provides all your zips code information to the credit card companies. Also Acxiom owns Localeze. Just my two cents.
-@john_rodriguez
April 3rd, 2009 @8:05 am
If you had the time, do you think it’s better to manually submit to all the directories or go through UBL instead? I read somewhere that google frowns on automated directory submission.
April 3rd, 2009 @8:24 am
Hey Steve,
If I had the time, I would do it manually and I would not stop at directory submission. A lot of the sites listed are review sites. I would also write a relevant and keyword rich review of my business.
The one thing that would be missed by not using Universal Business Listing is the speedy submission to InfoUSA and the site it populates. As another small business, you will wait sometimes months to get into InfoUSA, the sites it feeds and a few key sites listed. UBL will speed that up.
If I were to think of the best way, I would use UBL then spend my time writing reviews and enhancing each listing. When you consider the cost of listing with just one directory like Yahoo! (which is still commonly done for SEO reasons), the cost and value of UBL is hard to beat.
April 3rd, 2009 @10:12 pm
Hi Mat -
Hope you’ll consider adding Matchpoint (http://www.matchpoint.com) to this list as we cover all cities in the USA and now offer a pretty robust free listing product that you can read about here:
http://blog.matchpoint.com/?p=130
Best,
-P-
April 4th, 2009 @6:27 pm
Sure. Its great MatchPoint.com is moving in this direction. Now that people can submit to your site, you definitely belong on here, and with the business you have already, and the way your site is growing, MatchPoint.com gets good placement as well.
April 16th, 2009 @10:09 am
Hi Mat,
My company, Praized Media, has created the first white-label local social networking platform designed specifically for enhanced community conversations around places. It enables any website to deploy a social business directory and it comes pre-filled with US business data from Localeze and Canadian data from Yellow Pages Group. Any business not in our database can add itself by using the “add a place” function at www.praized.com.
April 21st, 2009 @11:33 am
Thanks Sebastien for letting me know. This looks like a great idea, especially for smaller cities like Halifax NS that are not likely to establish something due to the smaller population and smell of fish
May 11th, 2009 @9:37 am
As a small business owner I love the idea of online directories instead of print because not only does it save us from wasting so much paper it is just a better way of getting the information. If you want to change something online it just takes a few seconds but if printed your stuck with it for the whole year. I am going to add my business to your list of sites and want to say thanks for the great information.
May 17th, 2009 @12:15 pm
Your welcome Seattle Carpet Cleaner. As much as I like getting kudos from other Internet Marketing Professionals who like this blog, it means a lot more to me to hear it is appreciated from the people it is intended for.
Thanks!
May 18th, 2009 @8:09 am
Wow! thats a great list, im gonna look through them and add our site to the ones we have yet to sign up for. we really appreciate the effort put towards compiling the list.
ps the chart is skewed the right a lot.(for me atleast.) I looked at the source code of this page to see which ones would work best for me.
May 18th, 2009 @7:07 pm
Minneapolis. Glad you find the list of value. I created it for an eMarketing Manual I wrote for a SaaS and them improved it for the Blog. Sorry for the tech issues. I have never tested it on Chrome and I suspect that is your browser.
May 20th, 2009 @3:05 pm
Hey Mat,
Awesome post! Thank you so much.
How does localeze.com and local.com compare to UBL? Should I do both?
Also, I am looking for a solution that will scour all known local directories and localized search engines using a URL, business name or phone number and return a “Local Search Saturation Report”. This would be a great tool for local search pros and Internet Marketers to share with a prospect, “make ‘em sick, make ‘em well” for all u sales pros out there.
Have you seen or heard of such a thing?
I am beginning on developing one and would love to hear your thoughts.
Thanks for a great post.
-Martin Walker
May 20th, 2009 @4:10 pm
Hey Mat,
Have you looked at areaconnect.com or citysearch.com?
-Martin W.
May 21st, 2009 @3:44 pm
As a new SEO company I am trying not to promise fast results in link building to my clients, since it always takes time and there is no 100% guarantee that it will work.
This list is a very fast way to add new websites into local directories. I highly appreciate this info and will use it wisely.
Thank You
Ronny
urNetwork
May 22nd, 2009 @7:46 pm
Hello Jiminyclickit,
Localeze is a datasource like InfoUSA.com. They are covered by Universal Business Listing. Local.com is the largest of the Local search engines that can not be feed by Universal Business Listing. I think they are a must to list with. Not sure why they have not partnered with Universal Business Listing yet.
Your idea sounds awesome. I’m not a Local Search person myself, just someone who saw the need for this list and is trying to help others cover the local board.
May 22nd, 2009 @7:47 pm
Hey jiminyclickit,
I had not heard of areaconnect.com, thanks, I will check them out. Citysearch.com is on the list, and covered by Universal Business Listing as well.
May 22nd, 2009 @7:50 pm
Hey urNetwork SEO Service,
Thanks, that is why I created the list and am proud to maintain it. I seem to be a hit with the SEO crowd. I really need to work on getting more SMB folks cause as you know, they really need it.
Keith
May 22nd, 2009 @8:45 pm
Hi,
Thanks for your fast reply, yes I understand your point. But SEO companies will show their clients this list and make sure they use it wisely, therefore SMB will have a use from this list.
BTW except for Google Maps which ones are strong Internationally?
Thanks
Ronny
May 24th, 2009 @3:21 pm
Hey Mat,
I am creating a custom Search Engine that will search only Local Directories. I am populating it with your great list (thank you) to start off with and manually adding more every day.
I will make it public soon. I expect to have over 150 – 200 local business directories. The engine will only search those, giving the customer an idea of how saturated they are in local search listings.
I will send u a link as soon as it is up.
June 1st, 2009 @4:48 am
Wow! you guys rock! Thanks for the great info. Not only did I find places to list my business, but other local spots where I can network as well!
June 2nd, 2009 @3:15 pm
Great discussion and lots of great directories being mentioned. Just to clarify a couple of Localeze comments. Acxiom does not own Localeze there is no relationship there as @john_rodriguez commented back in April. Also UBL and Localeze do not have a relationship, submitting to UBL will not impact your Localeze listing in anyway. We are absolutely in the local search content management business and supply business listing data to 100’s of local search sites. Thanks for talking about Localeze, I’d be happy to answer any additional questions people may have.
June 8th, 2009 @9:14 am
Great List!
June 25th, 2009 @8:20 am
Thanks for the great resource!
June 25th, 2009 @9:53 am
You’re welcome. I’ll be updating it in the coming weeks as well.
June 29th, 2009 @10:29 am
What do you think of using UBL as a business? In other words creating lisitngs for Small Businesses using UBL and charging them for it? What do you think would be a fair price?
Thanks in advance.
June 30th, 2009 @6:33 am
Mat-
Great article. I am wondering if you use UBL does that mean you don’t need to do phone verification for google maps? I have heard not everyone’s cell phone gets the verification code signing up directly with google maps using mobile phones. Perhaps this has been fixed. Great resource.
Deb
July 5th, 2009 @9:53 am
Hello James,
Good question. I suspect that a lot of SEO companies with local clients use UBL and of course charge for it. I have a lot of respect for SEO companies and know the value they provide. They will take a local business listing, optimize it for local search engines and directories THEN submit it through UBL or manually. This way they offer tremendous value (keyword research, overal strategy etc). UBL is a great submission service, but is really watered down without the listings being optimized inside of a greater SEO strategy. I imagine SEO companies are charging a lot more that just the listing services, but it is for their own services and the value they provide.
I hope that makes sense. By the way, I think there is plenty of room with UBL to make a business based on them. Think differently, look at different Internet business models and brainstorm. That is how all great Internet Business Strategies are formed.
Keith
July 5th, 2009 @9:57 am
Great question. Google is a beast at times. I would give them personal attention, outside of UBL. Also, don’t forget to optimize your listing before your submit to them or others, especially UBL!
July 13th, 2009 @9:32 am
Thanks for taking the time to assemble such a comprehensive list! Because I work for myself, every dollar that I spend on search engine optimization comes out of my own pocket. So, I’m trying to do as much of it a possible myself. And, in doing so, your list has proven extremely valuable.
July 17th, 2009 @12:57 am
Nice collection, as this will be helpful for resources for all SMB’s and local internet marketing firms. Thank you, Lisa.
August 2nd, 2009 @2:20 pm
Thank you for your comment. You are the exact type of business I am trying to help here. It really helps to hear the post is of value to you.
August 31st, 2009 @8:57 am
Wow. I’ve been looking for a list like this for a little while now, I’m bookmarking this page for sure.
p.s. Feel free to update this list if you feel the need to.
(But it’s a great list even if you didn’t.)
September 1st, 2009 @2:32 pm
Thanks for providing a really well thought-out list of resources. Your blog is extremely impressive and you have obviously put a lot of time and energy into providing useful content for others. Again…thanks for your efforts. Your information and inspiration is greatly appreciated.
GEO.
info@GroundZeroWebDesign.com
September 28th, 2009 @12:12 pm
That is a wonderful resource. I had never heard of Universal Business Listing before. Thanks for the tip.
Andrew
October 2nd, 2009 @12:28 pm
I don’t know how many times I have queried for “local directories” and some other variations, however in this list I’ve come across some golden nuggets I haven’t seen before. Thank you!
October 4th, 2009 @11:15 am
Great list of local directories and resources. I agree about UBL, it’s worth every penny.
October 4th, 2009 @1:19 pm
This list and your other blog entries have been extremely helpful to me as I go through the sometimes laborious daily tasks of marketing my small business online. Thank you for providing such useful information to the small business community through your dedication and obvious extensive research into this very important subject matter. You have just earned a lifelong reader.
Sincerely,
Joseph Bellows
President
503LoanModication.com
October 11th, 2009 @4:07 pm
Amazing list. We’re writing an article on how to get local listings in google and came across this article.
October 13th, 2009 @1:13 pm
Thanks. I was writing an eMarketing Manual for a SAAS last year and got it started. A bit of spit and polish and Viola.
October 21st, 2009 @9:31 pm
This was a very helpful article for us as new small biz trying to establish a presence online. Can you comment on how long it generally takes UBL to feed the various directories with updates. It’s been a week for us since we registered on UBL, but many sites still seem unware.
October 25th, 2009 @11:48 am
Hello Nikku,
I see 2-3 weeks for the majority of local search engines. Normally, Info USA (which feeds most of the others) takes 3 months to get in. Considering this, 3 weeks is really fast tracking it! Hope that helps.
October 28th, 2009 @3:09 pm
Mat, I just want to say thank you for this post. I have read it three months ago before I started on my local SEO and online advertising. Before this point, I had no web presence. In this short period of time, I am ranking extremely well for all of my local keywords both in the 7-box and organic. I couldn’t have done it without this information! Thanks again!
November 1st, 2009 @3:31 pm
Wow, that is just why I did it. Awesome to hear of results! Thanks for letting me know, it helps be stay motivated!
November 18th, 2009 @12:21 am
Thanks Mat:
Has anything changed since you wrote this post? What are your thoughts today? Thank you.
November 22nd, 2009 @2:33 pm
Hello Mauibob,
I think there has been changes since I wrote this post, but about a month ago I considered updating it and realized that the changes have not been that significant. I plan to update it for the new year regardless.
Thanks for Reading.
November 22nd, 2009 @3:05 pm
Hey golander,
You commented a while ago, and I thought I had addressed what you said, but one of my readers thought I should re-address it. I have Localeze listed as being fed by Universal Business Listings. I think this occurred from research (From last January if that matters) that Localeze got some of its data from InfoUSA (to be honest, it may just be a copy and paste issue). Regardless, I want my post to be accurate and it appears the data submitting with Universal Business Listings may not eventually”trickle” into Localeze.
I would really appreciate if you could add clarity to this, and perhaps also mention some of the key sites Localze feeds now, and add how local businesses can best add their information to Localeze.
Thanks
November 27th, 2009 @11:37 am
Mat,
I do print advertising sales for my “real job”, but I understand the bigger the internet get the harder it will be to sell print. So for the last four months I have been devouring everything I can get my hands on about web design, SEO, SEM, PPC, and how to make a living from internet businesses.
Most of my print clients are as clueless as I was, so I have been passing on as much info to them as I can. When I do a key word search for their websites, many of them I cannot find unless I type in the URL. Often when I right click “view source” I am amazed how many times the key words, title tag and description tags are done with very little thought. I can see how UBL can be a big help to many of my clients.
Your blog is one of the most resourceful I have come across. Keep up the good work.
Thank You,
Mark
December 7th, 2009 @3:42 pm
Dear Mat,
I own a local small business in Phoenix, AZ and in my company industry I need to fight every day with fraud companies that present themselves as local businesses while they are not local at all…Anyway, as part of my fight, I’m doing (as for now) a little local SEO for my company website and since the day I discover your blog and this list particularly I already subbmit submitted my company website to most of the sites that you recommended and I wanted to say THANK YOU VERY MUCH for all of the valued information that you share in your blog. I (and many other)appreciate it very much.
BTW, do you offer any type of local SEO services ?
Thanks.
Roy
December 7th, 2009 @4:02 pm
Hello Roy,
Great to hear you find this valuable!
My company specializes in Website Optimization, and of course, Local SEO is part of that for companies like yours. We don’t actually work directly with companies directly however, rather we only offer our services through SEO, Web Development and Interactive Agencies. I know, I know, I’m the only blogger who can’t generate new business from his blog LOL. I am glad you find this stuff useful! I love to empower the “little guy” like we empower the big guys.
December 10th, 2009 @2:20 am
Hi there,
I run a small local rug business and has recently gotten into blogging to help market my business online. Problem is I cannot get my blog to rank high enough for any kind of traffic. I will try your list and hopefully, these can help to bring in more traffic for my blog.
Thanks!
December 22nd, 2009 @8:24 am
thanks for the information and collection of data and will be very helpful. Glad to see people take the time to help others.
December 28th, 2009 @4:41 am
Hello Sir Very Very very nice presentation and much informative article for me and for SEO’s I am Going to Bookmark this page and will use your list on recent project which i am doing now a days.
Thanks
Keep it Up Sir
January 3rd, 2010 @8:37 pm
Thanks for the great resource. I look forward to trying UBL and seeing how their service compares to manually entering data in terms of increased PR and affecting organic search results for local search.
January 3rd, 2010 @8:52 pm
The problem is that you can’t cancel your Yellow Pages ad in the middle of the year if it isn’t working, if business has fallen off for the season
January 13th, 2010 @7:07 am
Great resource. What do you think of any paid directories for local promotion? Has anyone had any luck with BOTW Local?
January 13th, 2010 @3:39 pm
Great Question. I know there are a lot of Local SEO experts on this page. Anyone want to weigh in?
January 20th, 2010 @12:13 pm
Hi Mat,
While I’m afraid of getting an influx of spammy online “businesses” perhaps you’d be interested in checking to see if grokodile.com is suitable for inclusion in your list? Thank you.
January 27th, 2010 @9:56 am
I like the site! But since it is for Blogs and not businesses, it is not really suited for the list. Perhaps when I update the posting I can give it a mention for those businesses with blogs.
Leave A Reply