Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant? When was the last time [...]

Continue reading " Websites are Sales, not Marketing "

Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Internet Strategy Firm, and organizes the most common and potent Internet marketing components that make up a good Internet business strategy. This Internet Strategy checklist has been organized in the order of the most benefitial [...]

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Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.

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Discover how to write web copy that works. Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read. If you write to have your copy scanned, then you are writing good web copy!

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I know a way to increase your business through eMail. It is not the “trendy” way like social media, or the best known way like SEO. But strategically (I am an Internet Strategist after all), it is the most effective over the long run.

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A lot of people do not understand Internet marketing fundamentals . So, for the local, niche and small business people reading this blog, I think it is vitally important to cover the fundamentals around internet business strategy and make sure they are understood and valued, as successful internet marketing strategies will not happen if each Pillar is not given its due attention.

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Are Premium Services with the Yellow Pages Worth It? In Denver there is a guy on radio and TV called Tom Martino, The Troubleshooter .  He exposes scams that prey on honest people and small business.  On the radio today he was interviewing small business owners who claim to have been sold $650/month marketing packages [...]

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This article is for any Local, Niche or Small Business that is looking for the best online advertising, or wants to learn about the online advertising market (i.e. online banner advertising). If you are looking to start an online advertising campaign and want to post online ads on an online advertising network, then this article is meant for you. We’ll show you how to place ads online and make the most of your efforts.

Continue reading " Online Ads: Moving Past Search "