Here are the Conversion Optimization Posts I found most valuable last month.

Continue reading " May’s Top Posts on Conversion Rate Optimization "

It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

Continue reading " The Biggest Little Change I Ever Made "

Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant? When was the last time [...]

Continue reading " Websites are Sales, not Marketing "

80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.

Continue reading " Website Optimization Comes 1st "

Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.

Continue reading " Get Tested "

Discover how to write web copy that works. Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read. If you write to have your copy scanned, then you are writing good web copy!

Continue reading " Writing Good Web Copy "