It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

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Take This “Internet Sales” Test For Your Site
Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant?
When was the last time you thought [...]

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80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.

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Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.

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Discover how to write web copy that works. Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read. If you write to have your copy scanned, then you are writing good web copy!

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