An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads.

Continue reading " The Two Sides of Conversion "

It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

Continue reading " The Biggest Little Change I Ever Made "

Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant? When was the last time [...]

Continue reading " Websites are Sales, not Marketing "

80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.

Continue reading " Website Optimization Comes 1st "