It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

Continue reading " The Biggest Little Change I Ever Made "

Take This “Internet Sales” Test For Your Site
Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from you”. Would what was being said to them be relevant?
When was the last time you thought [...]

Continue reading " Websites are Sales, not Marketing "

80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.

Continue reading " Website Optimization Comes 1st "