Are Premium Services with the Yellow Pages Worth It?

In Denver there is a guy on radio and TV called Tom Martino, The Troubleshooter .  He exposes scams that prey on honest people and small business.  On the radio today he was interviewing small business owners who claim to have been sold $650/month marketing packages by theYellow Pages (that alone got my attention, I’m still not sure I heard that right), and guaranteed leads from their listings in www.YellowPages.com .  They cited Yellow Pages sales people who said their business would be at the top of the local search results for their respective business etc, etc

I’d be interested to know more about this subject, so I invite people to post comments here and let us know about any experience you might have with getting leads from paid ads or services with the Yellow Pages

Are your advertising dollars worth it with the Yellow Pages? Leave a comment with your experience!